Brand guide
How we use the brand
Logo, color, type and voice in one place. Every screen and document follows these rules.
Logo
A navy ‘g’ with a blue smile beneath it — setting out into the world (Go) with a friendly teacher at your side (Sam). In every language the logo is the symbol with the English wordmark gosam; use the symbol alone where space is tight.
Never stretch the logo, recolor it, or add shadows or gradients.
Color
Only Wanted Design System tokens. Primary blue is the one color that calls for action.
Primary
--primary-normal
Text
--label-normal
Background
--bg-alternative
Line
--line-solid-normal
Positive
--status-positive
Alert
--status-negative
Type
Pretendard only. Tighten tracking on large type, loosen it on small type.
Voice
- Polite and brief
- Clear but warm — never overstated
- Every number carries its source and date
- Explain a technical term the first time it appears
AI agent · Sam
Like a teacher who has been through it as a parent. Each answer ends with one next step; anything unknown is checked before we answer.
Sam
Sam, your guide from finding a school to paying the fees